MARKETING TASK

Marketing Campaign Task Group Suggestions/Charter

Summary of the task:

Nick Noll, MissionNext Director, will provide leadership in this marketing campaign. Peter Armstrong, Mission Data International, will assist in this effort along with New Tribes Mission. They may also recruit others.

IDEALLY, THE TASK GROUP INVOLVE ...

# Sponsor market research to churches and individuals.

# Participate in pastors' conferences and events attracting lay leaders and, separately, youth leaders.

# Churches are generally negative about sending people to traditional mission agencies. Mount an image campaign to reverse this perception. This may include elements to inform churches about the complex issues that agencies navigate in pursuit of discipling a nation - their effectiveness, and their willingness to partner with and serve the church in its missional thinking.

# A "viral marketing" strategy - a low-cost, high-impact strategy to build awareness of MissionNext. Develop a memorable message to facilitate word-of-mouth transmission of the MissionNext movement.

# Perhaps lead with the idea that MissionNext is the place for self-discovery, rather than a portal to missions.