WEB STRATEGY

Web Task Group Suggestions/Charter

Summary of the task:

Re-design the web site (agencies to provide GenXers for a focus group to design the web site). Peter Armstrong, Mission Data International, will lead the way, and include possibly, Rod McLeish and Jim Harper of Crown Builders.

Set strategic objectives in advance of a web specification. These will include the high values of flexibility, relationship, mentoring, a sense of community, self-discovery, opportunities, options and matching.

Flexibility might be achieved by having multiple entry points and non-linear paths, minimizing confusion. Models that the generation is familiar with are to be studied and included in the design of functionality. These may include web sites such as google.com, monster.com, myspace.com, and facebook.com. Other models that should be considered include shorttermmission.com, churchstaffing.com, volunteermatch.org, strengthfinder.com, stocktrade.com as well as finishers.org.

IDEALLY, THE WEBSITE WILL HAVE ...

# A minimalist but appropriate look for those in their 20's and 30's.

# A relational component will be built in to allow agencies, churches and mentors to interact with those that opt in.

# Connecting-ware will build on the finishers.org experience especially for mission agencies. This will include notification of mission events or mission agency activity within driving distance of the individual.

# Interactive portions to take someone through the application stage.

# parsing by age. Someone at 24 is in a different life stage than someone at 34, for example. Treat subjects such as education, economics (especially debt), the adventure quotient, life silos such as work and family, and God's calling.